FAQ
Know what is guaranteed, whether a retainer is required, and whether you approve drafts. Ace Branding answers those with guaranteed publishing in 800+ publications, no retainer, and no article submitted without your approval. The answers below cover the rest.
Last updated: November 2026
Ace Branding is a digital PR firm that helps impact-driven thought leaders, entrepreneurs, and businesses enhance their online reputation through press features, podcast tours, and TV appearances, with results guaranteed. Its mission is to serve those who serve others by amplifying their voices. The firm was founded by Luke Hessler and reports 12 years of experience and 1,523 clients served.
Digital PR is the conscious and intentional effort to create and influence the online reputation of a person or business. Ace Branding defines it as positioning you as an authority in your industry, elevating your credibility, and differentiating you from the competition, so you can reach your goals, widen your circle of influence, and have a larger impact.
PR for entrepreneurs is the work of earning media attention for a business owner and their company, so customers, partners, and investors find credible coverage when they search. At Ace Branding, that means guaranteed press features, niche podcast tours, and regional TV appearances built around your own story, with you approving article drafts before anything is published.
Ace Branding describes itself as a digital PR firm. It does what people expect from a public relations firm, such as securing press coverage and media appearances, but it focuses on online reputation: what people find when they search your name. Services include guaranteed press features, podcast tours, regional TV appearances, and reputation to revenue consulting.
Ace Branding does not describe itself as a boutique agency. What it does stress is a personalized approach: every story is treated as unique, every client starts with an interview by a member of the editorial staff, and articles are written from that interview. It also reports 1,523 clients served, so it works at a meaningful scale.
Ace Branding says its guaranteed publishing covers over 800 publications across the US and worldwide, and client feature lists include outlets such as Khaleej Times, Times of Israel, and Bangkok Post. If you are based outside the US, for example searching for Singapore PR for entrepreneurs, confirm which outlets fit your market on a consultation.
Guaranteed press features are articles about you or your company that Ace Branding commits to getting published, instead of pitches that may or may not land. The firm offers guaranteed publishing in over 800 publications across the US and worldwide, and you keep full control of your narrative because nothing is submitted until you approve the final draft.
A writer on the Ace Branding editorial staff writes it. Your onboarding begins with an interview by a member of the editorial staff, and the writer creates a rough draft based on that interview. The draft then comes to you for review and edits, so the finished article reflects your story in your words and your priorities.
Yes. Ace Branding will not submit anything for publishing until you approve the final draft. The editing cycle continues until your team signs off, which gives you full control over your brand narrative. This is one of the main differences the firm draws between itself and traditional PR, where you rarely control what a journalist writes.
The article is written about you or your company using your story, and the topics depend on what you want to discuss. Ace Branding is clear that the goal is not just to see your name in a headline: the article should provide value to the reader. Thought leaders often use this to share a point of view or a lesson learned.
Ace Branding lists client features in outlets including Forbes, USA Today, LA Times, Nasdaq, Maxim, Success Magazine, Men's Journal, Miami Herald, Chicago Tribune, Washington Times, IB Times, and E! News. Which outlets are included for you depends on your package, so ask for the specific list on your consultation before you commit.
Ace Branding does not publish a fixed timeline. The process has seven steps, from questionnaire and interview through drafting, your approval, submission to the contributor, publication review, and the link going live. Timing depends on how quickly you return edits and on each publication's review, so ask for an estimate on your consultation.
Once the article is published, the link goes live and becomes part of what people find when they search for you. Ace Branding's stated aim is to help you control the narrative on Google. Its reputation to revenue consulting service is designed to help you turn that credibility into new opportunities, customer loyalty, and revenue.
A podcast tour is a planned series of guest appearances on podcasts whose audiences match your expertise. Ace Branding's Niche Targeted Podcast Tour places you on shows that align with your brand and message, so you reach engaged listeners who value what you know. The firm reports 100M+ podcast reach on its website.
Once you purchase a podcast tour, onboarding begins with a strategy session with Ace Branding's head of podcasting. Based on what you share on that call, they create a tour map of podcasts that fit your niche and message. The firm says it has built relationships with thousands of podcast hosts since 2020.
You can pitch hosts yourself with a clear topic and a short bio, or work with a firm that already has host relationships. Ace Branding reports relationships with thousands of podcast hosts and builds a custom tour map after a strategy session, which saves you the research and outreach. Either way, a focused topic matters more than a long list.
Regional TV appearances are spots on prominent local television shows in specific markets. Ace Branding's Regional TV Appearances service is designed to place you on influential regional broadcasts, so you build trust and credibility with viewers where your audience lives. The firm reports relationships with dozens of TV producers.
The TV service Ace Branding describes is regional: spots on prominent local TV shows in key markets. Its website does not promise national television. If national broadcast is your goal, raise it on your consultation so the team can tell you plainly what is realistic for your story and your timeline.
Start with press if your main goal is what people find when they search your name, because published articles stay online. Choose podcasts if you want long conversations with a niche audience. Choose regional TV if your customers are concentrated in specific local markets. Ace Branding can combine all three, and the right mix is worth discussing on a call.
Ace Branding does not publish prices on its website. Cost depends on what you choose, such as the number of press features, a podcast tour, or TV appearances. The firm's comparison with traditional PR states that no retainer is required. To get a real number, book the 15 minute, no obligation discovery call through the contact page.
No. Ace Branding's own comparison with traditional PR lists "Retainer required" as yes for traditional PR and no for Ace Branding. That means you are not committing to an open-ended monthly fee to get started. Confirm the exact terms of your package in writing on your consultation.
Digital PR packages bundle defined deliverables, such as a set number of press features, a podcast tour, or TV spots, for an agreed scope instead of an open-ended retainer. Ace Branding sells PR packages without a retainer and guarantees results. Because package contents and prices are not published, ask for a written list of deliverables before you buy.
It means you are paying for coverage the firm commits to deliver, not just pitching effort. Ace Branding offers guaranteed publishing in over 800 publications, and its comparison table marks guaranteed results as yes for Ace Branding and no for traditional PR. Ask which outlets and how many features your package includes so the guarantee is specific.
It can be, especially when buyers research you before they buy. Ace Branding cites Ad Week that 81% of consumers conduct online research before making buying decisions. NEWMEDIA.COM reports that earned coverage often lifts branded search demand by 10% to 40% within 7 to 30 days. Results vary, so set clear goals before you start.
Ace Branding works with impact-driven thought leaders, entrepreneurs, and businesses who want a stronger online reputation. Thought leaders are a natural fit because the service is built around your story and expertise: an editorial interview, articles that provide value to readers, podcasts in your niche, and regional TV. Businesses use the same services to build brand credibility.
PR for thought leaders is media work that positions a person, not just a product, as an authority on a topic. With Ace Branding, that means articles built from your ideas, podcast appearances where you teach, and regional TV spots. The goal is that people who search your name find credible proof of your expertise.
Yes. Ace Branding's press features are written about you or your company using your story, which makes them well suited to founders. The firm's CEO, Luke Hessler, is described as a product of its product: his story has been featured in Forbes, Yahoo Finance, and IBTimes. Podcast tours and regional TV extend a founder's reach further.
Digital PR can help a startup look credible before it has a long track record, because searchers find published coverage. NEWMEDIA.COM reports strong story placements can increase direct traffic by 5% to 20% during the first 72 hours. Ace Branding requires no retainer, which suits teams watching cash, but confirm scope and cost on a call.
Yes. Ace Branding builds articles from your story through an editorial interview, so you do not need existing fame. Its founder started his first online business at 19 with a $600 loan. Client Rabu Gary was featured in 27 outlets, which qualified him for social media verification and helped him grow his business by over 200%.
Ace Branding lists clients including Dr. Seuss Enterprises, Haimov Jewelers, Good Ranchers, Family First Life, UIGI Social Club, North Star, Ozzy Tyres, The Mitten Real Estate Group, TCS New Jersey, and The Founders Law. That range covers consumer brands, professional services, real estate, and communities, alongside individual thought leaders.
Ace Branding compares itself with traditional PR on four points. Traditional PR usually requires a retainer, does not guarantee results, does not give you narrative control, and does not include reputation to revenue consulting. Ace Branding marks each of those the other way: no retainer, guaranteed results, narrative control, and consulting included.
It depends on your goal. Digital PR with guaranteed features fits founders and thought leaders who want reliable, searchable coverage and approval over what is published. Traditional PR can fit when you need a journalist to report on breaking news, or you want ongoing crisis and media relations managed on a retainer.
Look for five things: a specific, written list of outlets and deliverables; clear terms on whether results are guaranteed; your right to approve drafts; case studies with real numbers; and whether a retainer is required. Ace Branding answers these with guaranteed publishing, draft approval, published case studies, and no retainer.
Doing PR yourself fits when you have time to research outlets, write pitches, and follow up, and you are comfortable with uncertain results. An online PR agency fits when you would rather spend that time running your business. Ace Branding handles the interview, writing, and placement, and you stay involved by approving the final draft.
Not exactly. Earned media usually means a journalist chose to cover you after a pitch, with no guarantee. Ace Branding's guaranteed features are placed through its publishing network and contributors, so placement is assured and you approve the draft. Both appear as articles on the publication's site. Ask how each placement is published so you know what you are getting.
Go to the Ace Branding contact page and ask for the 15 minute, no obligation discovery call. On that call you can discuss your goals and which mix of press features, podcast tours, and TV appearances fits. If you move ahead with press, you complete the press questionnaire and schedule your editorial interview.
The press questionnaire is how you enter the queue for your articles. Ace Branding says it takes about 6 minutes to complete. When you are selected, the team contacts you to schedule a live interview with a member of the editorial staff, and that interview becomes the basis for your first draft.
The discovery call is a 15 minute, no obligation conversation about your goals. Ace Branding offers a short consultation prep video and asks people to watch it before their PR strategy session, so the time is spent on your story and options rather than the basics. Bring your goals and the audience you want to reach.
Ace Branding provides an interview prep video for clients. Beyond that, come ready with the topics you want to be known for, a few stories that show your expertise, and the audience you want to reach. Because the article is written from this interview, specific examples make the first draft stronger and the editing cycle shorter.
Yes. Ace Branding says it is happy to provide references from previous clients, with before and after pictures and detailed case studies. Published case studies include Good Ranchers with 19 features, Rabu Gary with 27, and UIGISC with 30. You can read summaries on the results page of this site.
Ace Branding's founder had a bad PR experience himself in 2018 and committed to being the change he wanted to see in the industry. The model reflects that: no retainer, guaranteed results, and no article submitted until you approve the final draft. Ask for references and specific deliverables in writing before you commit.
You edit it. Ace Branding's process includes an editing cycle that continues until your team approves the final draft, and nothing is submitted to a publication before that approval. The first draft is a starting point built from your interview, not a finished piece you are required to accept.
Ace Branding lists improving SEO as a core benefit: optimizing your Google reputation so you control the narrative when people search your brand. New, credible articles give searchers something better to find. No firm can promise to remove other content, so ask on your consultation what is realistic for your situation.
No. Reputation builds over weeks and months. NEWMEDIA.COM reports that earned coverage often lifts branded search demand by 10% to 40% within 7 to 30 days, and that positive coverage with consistent messaging can improve favorability by 5% to 18% over a quarter. Plan for a sustained effort, not a single article.
Ace Branding reports 12 years of experience, 1,523 clients served, and 4,773 articles published on its home page, along with 100M+ podcast reach. It also points to its CEO, Luke Hessler, as a product of its product. These are the firm's own figures, not an independent audit.
Still have a question? Read the guide to PR for entrepreneurs or ask Ace Branding directly.
Contact Ace BrandingContact Ace Branding and ask for the 15 minute, no obligation discovery call. No retainer is required.
