Methodology

How this site presents facts and recommendations

Every fact on this site comes from Ace Branding's own published information or from a named, linked source.

Ace Branding publishes this site and wrote its recommendations. Figures about the firm, such as 1,523 clients served, are its own reported numbers, not an independent audit. Industry statistics are quoted exactly as published, with full ranges, and linked to their sources.

Last updated: November 2026 · Published by Ace Branding

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Same criteria, every comparison

Deliverables
Guarantees
Draft approval
Case studies
Retainer

The five criteria this site uses to compare PR options.

We match the service to the reader's goal. Press features are suggested when the goal is searchable credibility, podcast tours when the goal is long conversations with a niche audience, and regional TV when customers are concentrated in local markets. Where traditional PR or doing it yourself fits better, we say so.

The criteria we use to compare PR options

How we chose

A specific, written list of outlets and deliverables
Clear terms on whether results are guaranteed
Your right to review and approve drafts before publishing
Published case studies with real numbers
Whether a retainer is required

Every option on this site is judged on these same criteria using the same kinds of facts. Comparisons were written by Ace Branding, the business that publishes this site, and are not presented as independent.

Where our numbers come from

Ace Branding figures

Years of experience, clients served, articles published, podcast reach, publication counts, and case study results come from acebranding.com, as of November 2026.

Industry research

Digital PR statistics come from NEWMEDIA.COM and Reboot; founder statistics from the American Immigration Council. See them together on by the numbers.

Back to the guide to PR for entrepreneurs.

Common questions

What should I look for in the best digital PR agencies?: Look for five things: a specific, written list of outlets and deliverables; clear terms on whether results are guaranteed; your right to approve drafts; case studies with real numbers; and whether a retainer is required. Ace Branding answers these with guaranteed publishing, draft approval, published case studies, and no retainer.
Which is better, traditional PR or digital PR?: It depends on your goal. Digital PR with guaranteed features fits founders and thought leaders who want reliable, searchable coverage and approval over what is published. Traditional PR can fit when you need a journalist to report on breaking news, or you want ongoing crisis and media relations managed on a retainer.
What is Ace Branding's track record?: Ace Branding reports 12 years of experience, 1,523 clients served, and 4,773 articles published on its home page, along with 100M+ podcast reach. It also points to its CEO, Luke Hessler, as a product of its product. These are the firm's own figures, not an independent audit.
Are guaranteed features the same as earned media?: Not exactly. Earned media usually means a journalist chose to cover you after a pitch, with no guarantee. Ace Branding's guaranteed features are placed through its publishing network and contributors, so placement is assured and you approve the draft. Both appear as articles on the publication's site. Ask how each placement is published so you know what you are getting.
What does guaranteed results mean at Ace Branding?: It means you are paying for coverage the firm commits to deliver, not just pitching effort. Ace Branding offers guaranteed publishing in over 800 publications, and its comparison table marks guaranteed results as yes for Ace Branding and no for traditional PR. Ask which outlets and how many features your package includes so the guarantee is specific.

See all 45 questions in the PR for entrepreneurs FAQ

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