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Ace BrandingPR for entrepreneurs

Founder PR services

Founder PR services that tell your story

Founder PR services put the person behind the company in the press, on podcasts, and on TV.

Ace Branding offers founder PR services built on your own story: an editorial interview, a press feature draft you approve, guaranteed publishing across 800+ publications, plus podcast tours and regional TV. No retainer is required, which makes it a practical form of digital PR for startups and growing companies.

Last updated: November 2026

Started with a $600 loan at 19

Ace Branding founder Luke Hessler's first online business, as told on the Ace Branding about page.

What do founder PR services include?

Founder PR services include the press, podcast, and TV work that makes a founder credible to customers, partners, and investors. At Ace Branding, that means three core services plus consulting: guaranteed press features, a niche targeted podcast tour, regional TV appearances, and reputation to revenue consulting that helps turn credibility into revenue.

Articles are written about you or your company using your story. The topics depend on what you want to discuss, and the goal is to give readers value, not only to see your name in a headline.

A founder who used his own product

Luke Hessler, Ace Branding founder

A college dropout, Luke started his first online business at 19 with a $600 loan. After learning to brand himself on social media, he was making six figures by 20, and by 23 his business was doing over 10 million a year in revenue with a sales team of almost 10,000 people.

His story has since been featured in Forbes, Yahoo Finance, and IBTimes, and he has spoken to audiences as large as 10,000 people.

Why it matters for founders

Ace Branding says its CEO is a product of its product. In 2018, Luke had a bad PR experience and committed to being the change he wanted to see in the industry. The result is a model with no retainer, guaranteed results, and your approval on every draft.

Is digital PR for startups worth it?

Digital PR for startups is often worth it when buyers or investors research you before they act, because published coverage gives them something credible to find. Published research supports the timing: NEWMEDIA.COM reports that earned coverage often lifts branded search demand by 10% to 40% within 7 to 30 days, and that digital PR linked to a clear proof point often lifts consideration by 4% to 12%, especially in high trust categories.

It is less useful if you do not yet have a clear story or audience. That is why Ace Branding starts with defining your core message before any article is written.

Founders shape big companies

A published statistic on founders

According to the American Immigration Council, nearly 46 percent of Fortune 500 companies in 2026, 229 out of 500, were founded by immigrants or their children, and those 229 companies generated $9.8 trillion in revenue in fiscal year 2025. Founder stories are business stories, and the press covers them.

Founder PR has a long history

Publicity built around a memorable story is not new. Crenshaw Communications recounts a classic stunt that sent six sets of twins on a cross-country trip, inviting the public to guess which twin had the Toni home perm and which had the expensive ($15!) salon job.

Back to the main guide: PR for entrepreneurs and thought leaders.

Common questions

Does Ace Branding offer founder PR services?
Yes. Ace Branding's press features are written about you or your company using your story, which makes them well suited to founders. The firm's CEO, Luke Hessler, is described as a product of its product: his story has been featured in Forbes, Yahoo Finance, and IBTimes. Podcast tours and regional TV extend a founder's reach further.
Is digital PR good for startups?
Digital PR can help a startup look credible before it has a long track record, because searchers find published coverage. NEWMEDIA.COM reports strong story placements can increase direct traffic by 5% to 20% during the first 72 hours. Ace Branding requires no retainer, which suits teams watching cash, but confirm scope and cost on a call.
Can I get press if I am not well known yet?
Yes. Ace Branding builds articles from your story through an editorial interview, so you do not need existing fame. Its founder started his first online business at 19 with a $600 loan. Client Rabu Gary was featured in 27 outlets, which qualified him for social media verification and helped him grow his business by over 200%.
How much does Ace Branding cost?
Ace Branding does not publish prices on its website. Cost depends on what you choose, such as the number of press features, a podcast tour, or TV appearances. The firm's comparison with traditional PR states that no retainer is required. To get a real number, book the 15 minute, no obligation discovery call through the contact page.
Do I need to sign a retainer?
No. Ace Branding's own comparison with traditional PR lists "Retainer required" as yes for traditional PR and no for Ace Branding. That means you are not committing to an open-ended monthly fee to get started. Confirm the exact terms of your package in writing on your consultation.
What are digital PR packages?
Digital PR packages bundle defined deliverables, such as a set number of press features, a podcast tour, or TV spots, for an agreed scope instead of an open-ended retainer. Ace Branding sells PR packages without a retainer and guarantees results. Because package contents and prices are not published, ask for a written list of deliverables before you buy.
How do I get started with Ace Branding?
Go to the Ace Branding contact page and ask for the 15 minute, no obligation discovery call. On that call you can discuss your goals and which mix of press features, podcast tours, and TV appearances fits. If you move ahead with press, you complete the press questionnaire and schedule your editorial interview.

See all 45 questions in the PR for entrepreneurs FAQ

Ready to put your founder story in the press?

Contact Ace Branding and ask for the 15 minute, no obligation discovery call. No retainer is required.

Contact Ace Branding